To determine the impact of the various marketing methods on consumer choice. Products - Weakness Nike has had much success as a result of collaborating with other companies within the sports and fitness industry. New Supplier Set-Up: For Suppliers currently doing business with Nike. We received much bad publicity as well as experienced a decrease in sales as a result of poor labor policies and lack of policies established abroad. .
In 1985, thirteen years after the company was founded, Nike was blindsided when Reebok developed its multicolored aerobic shoes. Customers can select the color and design a monogrammed heel-insignia for our made-to-order athletic shoes. This lack of corporate objectives represents a weakness. Participants are almost always compensated in some way, whether it be a money, coupons, free products, etc. If we were to do this exercise for our brand Nike then we would have chosen images that portray sports quality. Suppliers: Factories in Asia which supply the labor for creating the products. That is just part of the innovation process.
With added exposure, we are challenged to respond to a market demand for fashionable athletic footwear and apparel. Employees are given an hour and a half for lunch to play sports or simply workout. We are also committed to making sound decisions in regards to our environment, resources, and the fight against pollution. Nike India has plans to invest in sophisticated machinery to retain its niche place in manufacturing. This makes a very lean organization. Due to increased emphasis by consumers on fashion in relation to sportswear, we have had to make strides to appeal to a fashion savvy market.
A financial analysis of Nike Inc is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. One major downside to primary market research is cost. All of these innovations will allow executives at the corporate office and in other branches to better manage operations. Plans are afoot to start selling apparel in India made by the joint venture North Star. This research focuses on data or information that was collected by other people and is available for either free or paid use for others. Market development is a third strategy for consideration due to Nike's ability to geographically expand our product offerings.
In addition, the world economy is recovering currently, which allows Nike to make an impression in foreign markets as well. Surveys can be used effectively for customers or employee , measuring attitudes, pricing research, fact gathering e. On the right hand side we had images of good quality wine and food implicating an extremely high standard and quality of food. They have been strategically placed in their locations for just this purpose. Also, the research firm would use statistical models to come up with a sample group that is representative of your target audiences, making it very relevant to your business needs. Nike has built its business on providing products that rise above all others; it has made us the success that we are today.
This brand power translates into bottom-line revenues. The two alternate marketing strategies will be just as necessary in order to incorporate our products into the shopping habits of consumers. We realize that the team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. Alternative Strategic Slogan Nike…as always, a step ahead of the rest! However, sales are improving slightly, especially in the areas of running shoes, cross-trainers and basketball shoes. According to the Sporting Goods Manufacturers Association, athletic footwear accounts for almost 35% of all footwear purchases. In the centre we had an image of a map and various locations, showing that there is a wide variety of Hotels all over the country, whether for weekend getaways or business individuals. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area.
He has been an innovative visionary in the industry of athletic footwear and apparel. Morale also fell as a result of bad media coverage over reports of substandard working conditions for our Asian factory workers. The objectives that Nike set for their company was to understand better the women that buy their products. Contextual Inquiry — This is a hybrid form of research that involves interviewing subjects as the researcher watches them work or play in their natural environment. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study. Our profit margin of 5.
From this we picked out aspects of the target market and the communications used; we produced posters in groups to display these from selecting images and pictures from magazine articles and newspapers. The competitor gaining the most ground is Under Armour. The theory behind the slowdown in sales is that growth in athletic footwear and apparel is cyclically sensitive to the Olympics. External sources are those sources that present data that is collected by other businesses or people. It has a distribution network of over 1,500 retail stores and 27 wholesale depots provide excellent access to consumers and wholesale customers throughout India. We want to be a leader and set a responsible corporate example for other businesses to follow.