Moreover, radio serves small highly targeted audiences, which makes it an excellent advertising medium for many kinds of specialized products and services. It not only informs, but also inspires. It was the first form of mass media in 1450. The media of communication is the medium by which a piece of information or knowledge is communicated to us. For solving these problems successfully, educational technology consisting of various media of mass communication are essentially required. The class may be encouraged through broadcast suggestions to carry on follow-up discussion, projects or creative activities.
The nature as well as impact of these programmes was evaluated by the National Fundamental Education Centre and Indian Adult Education Association, New-Delhi. Another form of communication is Intrapersonal. Functions of Mass Media There are four major functions of mass media. Evaluation: Mass media should be evaluated at regular intervals in regards to their use, effect on learning and their functions. It can serve as a standalone medium of information dissemination or a support medium for curricular learning, jointly with print material or with fieldwork. It used a code, Morse Code, that incorporated dots and dashes to spell out words in the late 19th century.
Therefore, teachers have to be properly motivated and made interested in the use of such materials. For example the nuclear explosions of the launching of rockets are programmes of extreme educational value. So the role of mass media in education is gaining importance every day. With the advent of transistors this medium hrs reached the common man in urban and rural areas of India, though the utilization of radio is more among rural elites. It has advantages over the other mass media like television and newspapers in terms of being handy, portable, easily accessible and cheap.
It has to meet the demands of a dynamic world which change its character every day. The radio has proved a valuable supplement to class teaching and learning Educational broad-casting is comparatively a new experiment and is catching on well. It is thought that radio's ability to attract local advertisers hurts mainly newspapers, since television is less attractive to the small, local advertiser. The teacher should prepare himself before using it. Effects of Mass Media Media today is forever changing. This was inaugurated by Smt. So Motion pictures can also be replayed many number of times when and where required.
Television constituted a revolutionary change from radio, but its introduction was not as chaotic as that of radio, for an institutional framework already existed. The mass media conveys what is cool in fashion, entertainment, and technology. Later on down the line came the invention of the television. This has been done in order to reduce wastage and stagnation at the primary school stage by making the school situation more attractive and interesting. Mass media has also received backlash for way it depicts society when it comes body image and beauty. The issue of sponsorship adds to this problem.
Converging media : an introduction to mass communication. On the other hand, with the explosion of knowledge there is also population explosion. Media watchers identify the same problem at the local level where city newspapers will not give new cars poor reviews or run stories on selling a home without an agent because the majority of their funding comes from auto and real estate advertising. Telegraph was created by Samuel Morse and was the first means of electronic communication. So there is explosion of knowledge. It was created by Samuel Morse and was the first means of electronic communication.
Advertising dollars fund most media. Since the evolution of the Internet, the general public is now able to access those same news outlets in an instant with just a click of a mouse, instead of having to wait for scheduled programs. Families would gather around the radio and listen to their favorite radio station programs to hear the latest news regarding politics, social issues, and entertainment. Service was inaugurated in Delhi on the 15th August, 1965. Mass media is communication that is to a large group, or groups, of people in a short time Mass Media, 2013, p. Digital media and convergence terms that will be covered later in the chapter of media changes all of that.
Press also contributes to the study of History, Geography, Science, Literature etc. The History of Motion Picture, 2013, p. Selection: Mass media should be properly selected and coordinated by the teacher. Both groups of researchers find that when people approach material, whether written text or media images and messages, they interpret that material based on their own knowledge and experience. The teachers and the pupils both should prepare material thoroughly before presenting the programme. It gives a very good idea of the history of the country by telecasting various programmes through dances, short films on historical places, museums etc. Retrieved December 11, 2013, from Grolier Multimedia Encyclopedia 2013.
This is where the media aids the transference of dominant cultures and subcultures from one generation to the next or to immigrants. As a part of classroom teaching, an educational programme may be preceded by an introduction by the class teacher and followed by long discussion among students on the subject-matter under the broadcast discussion. So the whole personality of the child is engaged in the task. But their increased use has been mainly due to interest and initiative of certain teachers. The mass media also has an influence on popular culture; the mass media is responsible for conveying what's trendy in popular culture to the general public. Because, it massages the sensory organs and stimulates them to respond actively. All the programmes lead towards a learning society where everybody can learn at any time at any place.