Step 4: Conduct a class discussion by studying each ad and determining how well the advertiser followed the guidelines. This includes not only physical unit, also package, warranty, and brand and company image. Target Market - the customers who are most likely to buy the firm's products. Use other tools to assist in strategic marketing decisions such as , , , , etc. Vote for the winner, and create a chart tabulating the results.
This will help others to get acquainted with the plan without having to spend time reading it all. Hold a class discussion about advertising. Step 5: Have students keep their copies of the Pictures, Symbols, and Slogans Worksheet for future reference. Point out any ads they didn't find and ask: What clues do you see that might help you know this is an ad? Give students time to investigate all the nominees and then vote for the winner in each category. Ask: How did you find the ads? Students should hold up the advertisement they are discussing as a visual reference for the other students.
Have students brainstorm different companies they use, and identify who those companies are targeting. Why do you think that? Ask: Why might companies want personal information from kids?. Ask each student to rate the effectiveness of each ad on a scale of 1 to 4. You are now leaving the A rtsE dge website. Create Your Own Lesson Plan Contribute by uploading your original lesson plans with fellow teachers - anything from simple time-saving tips, to complete standards-based lesson plans.
How should we within the segment? Then, have them complete the Online Marketing Worksheet. Write students' responses in the second column. Jingles and Slogans Jingles and slogans are created to be remembered and to sell products. Price - price is determined by demand for the goods and the cost of the goods. Step 2: Conduct a class discussion about what makes the advertisement attractive and convincing.
Then have them put on a skit showing kids trying to persuade their parents to buy one of the products at the site -- and the parents' responses. Throughout the nation, standards of learning are being revised, published and adopted. Allow the students approximately 5 — 10 minutes to discuss their products. Students explore issues surrounding billboards and the values billboard ads promote and design new billboards that help reclaim their visual space and restore value in their communities and culture. How can you find out whether ads are true before you buy a product? The Kennedy Center is working on developing new lessons to connect to these standards, while maintaining the existing lesson library aligned to the Common Core, other state standards, and the 1994 National Standards for Arts Education. Thanks to the power of the Internet, there are lots of online marketing strategies employed for products specifically sold on the internet. The background will then be drawn in to show where the item is usually kept at home shelf, drawer, etc.
Show the students an example of an advertisement for a kid-friendly product. Commercial Competition Each group should select one of the posters. Net features thousands of free lesson plans and classroom ideas submitted by teachers just like you. The New York Times Learning Network contains a number of technology-related lesson plans for students in grades 6 through 12. Did the Ad Bug make it easier to find the ads? If so, ask: Was everything in the ad true? If so, what about the advertisement caught your attention? You may even consider doing a role play activity where students dream up a new product, design a logo, and write advertisement scripts to perform for the class. Students choose a company they frequently buy from.
Suggested Grade Levels: 7th-12th grade. Project Ideas Teachers: these can be done groups or individually 1. The contents of this Web site were developed under a grant from the U. Caught in the Web: Online Advertising Targets Kids Online advertising is the fastest growing marketing medium for reaching kids at school and at home. Invite students to complete the. Teaching Small Business Marketing Sports Dance Management Administration Test High School College Assessment Workshop kit - Pre resume preparation - High School Students - Secondary education - Adults - Special Education - Teens - Teenagers - Kids Free Instruct - Thematic Unit - Children - Secondary Education - Middle School - Young Adults - Classroom Review - Education © 2002-2006 Money Instructor.
The Marketing Mix 4 P's The marketing mix is the unique combination of pricing, promotion, product offerings and distribution system place to reach a specific group of consumers the target market. This resource comes complete with essay samples and reproducible worksheets. Then have students tally the total score for each ad and graph the results. Use this series of activities to help students explore issues of branding, marketing, and globalization. Provide students with a list of sites, such as , , , and. The Right Principle: companies try to get the right goods to the right people at the right place at the right time at the right price using the right promotional strategies.
Students create their own company, including creation of product, advertising for that product to a target audience, and all the components for a successful marketing mix. Successful companies have different marketing mixes for different products. Time: 45-60 minutes Get more relevant resources in our. For younger or lower level learners, this topic is less important but you could still talk about the difference in brands, logos, and even brand loyalty since these are just a few simple things to think about related to advertising and brands. Have the student's identify that company's target market and marketing mix. Resources in Reach Here are the resources you'll need for each activity, in order of instruction. Step 2: Ask students to work independently or with a partner to write and design an advertisement.